When is a crisp not just a crisp?

When it’s a HipChip!

When I read that a Soho eatery was serving chips (or more accurately crisps), dips and using a conveyor belt to do it, I rushed right over.

If you’re the indecisive type, you might want to peruse the menu beforeand, because you’ll have a number of decisions to make before you tuck into your veritable crisp feast.

Decision one: Which potato do you want your chips made from?
The menu features a choice of six different types, but if like me you don’t know your King Edward from your Duke of York, you might just want to try a mix.

Decision two: Are you in the mood for sweet or savoury?
We decided to swerve this decision by planning for a savoury and then sweet course. The savoury crisps are lightly salted, but predominantly allow the myriad of dips available to dictate the flavour. The sweet crisps are made from the same potatoes as the savoury ones, but are coated in cinnamon sugar instead of salt.

Decision three: How many crisps can you eat?
Portions come in three sizes, small with two dips (£4.50), medium with three dips (£6.75) and large with 6 dips (£11.50). There are 6 savoury dips and 7 sweet dips to choose from, so your decision may be influenced by how adventurous you’re feeling, rather than how hungry you are.

The verdict
During our visit, the plan was to order a large savoury (to take advantage of all the dips) followed by a medium sweet, to share between two. However, by the time we’d waded our way through the savoury box, we’d have been happy to never see another crisp again in our lives… or at least for a day or two.

The sweet dips sound truly delicious, so I’m pretty sure it won’t be long until I’m tempted back for round two.

To sum up:
Is it pretentious? Yes
Am I glad i experienced it? Definitely
Would i recommend it? Yes, if only for the experience
Is it overpriced? Essentially you’re paying over the odds for something you could do yourself, but we live in London and if you’re not trying the latest craze…are you even a real Londoner?

HipChips
Address: 49 Old Compton Street, Soho, London, W1D 6HL
Opening hours: Mon-Thurs 12-11pm, Fri-Sat 12pm-12am, Sun 12-10pm

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